Retailers’ Favourite Product Launch - voting form
New products can be a key differentiator for a convenience store and a vital ingredient in keeping the offer fresh and exciting for shoppers.
Experts from Lumina Intelligence, ConvenienceStore.co.uk and The Grocer have created a list of the top product launches from the past year, from which a winner will be decided via a public vote and an expert retailer panel.
Vote now below to have your say on the Retailers’ Favourite Product Launch!
Ribena Sparkling was launched in September 2020 in blackcurrant and raspberry variants following discussions with retailers about the need for a carbonated version of the range. As well as the £2.4m campaign for the brand in May 2021, the product was donated by Suntory Beverage & Food GB&I to retailers for them to distribute to community groups in their area.
The latest AU flavour to hit convenience made a big splash with retailers when launched. The brand’s social media game is on point, utilising brand ambassadors and top independent retailers to show off the product and create desire among customers.
Following two years as a limited edition line with a lot of publicity surrounding the product, Mondelez International decided to make Cadbury Twirl Orange a permanent fixture in the confectionery section in February. The bar was much sought after when a limited edition line, leading to retailers posting on social media when they had the product in and consumers flocking to their stores.
The latest mystery variants launched with much fanfare in March and offered retailers POS materials to help them capitalise on the online investigation into the new flavours. In last year’s version of the campaign, sales of the mystery variant outstripped Fanta Orange five to one so CCEP will be expecting big things from the 2021 campaign.
Taking on the growing low 2 no market, Diageo launched Gordon’s 0.0% in a 70cl bottle format in January, followed by a RTD can in April. Designed to offer more choice to consumers not wanting to drink alcohol but who still enjoy the taste of gin, the launch marked a serious commitment to the burgeoning category by a major supplier.
Launched in April, Monster Nitro utilised a blend of nitrous oxide and carbon dioxide gas, to deliver a uniquely light, dry carbonated texture. Aimed at “seasoned energy drink fans”, Monster Nitro signalled some major innovation for the brand in a busy energy drinks category.