Ayman is an Executive Coach and Consultant, Founder and Director of “Thirty Eleven Consulting Ltd”. Ayman works with leaders, helping them unlock their potential as well as helping organisations navigate an everchanging landscape.
Ayman is a veteran of the FMCG industry, having left Mars Wrigley Confectionary in 2019, where he served as Sales Director for the Impulse Channel. Ayman’s responsibilities included the Convenience Channel, Wholesale, Foodservice, Co-op, Forecourts, High Street & Travel. A passionate advocate for the channel, he championed the launch of tailored Innovation.
Before joining Mars, Ayman spent 6 years working at PepsiCo UK, as Sales Director for the Out of Home Channel; encompassing Wholesalers, Restaurants, Pubs, Leisure and more. Ayman’s passion for the channel manifested itself with a mindset across the team of Customer Centricity.
Prior to that, Ayman spent 7 years at Nestle Purina, leading various Grocery teams as well as an International Assignment as Global Category Project Lead, working with customer teams all over the Far East and Europe. Ayman’s career started at United Biscuits, joining the Graduate Scheme in 1997, working a variety of Sales roles across all major channels.
Ayman’s passion is helping people, which is evident in his current work as an Executive Coach and Consultant.