Boost Drinks was founded by Simon Gray in 2001 when, as an energy drinks enthusiast, he identified an opportunity to launch a great value alternative to the premium-priced category pioneer.
Since then, Simon has spearheaded the brand’s growth, and Boost are now the 3rd largest Energy Stimulation brand within the UK independent convenience channel. His vision for the brand, to “energise everybody in every way”, fosters an aspirational mentality, and Boost has now expanded into 4 soft drink sub-categories – Energy Stimulation, Sport, Protein, and most recently Iced Coffee.
Boost’s latest additions to their product portfolio include Mango Energy and Caramel Latte Iced Coffee, and both launches are supported by a multi-channel marketing campaign across both trade and consumer formats, including digital and OOH. We are also gearing up to accelerate our presence in overseas markets, already establishing in key strategic territories including the Middle East, Africa and Scandinavia.
Boost’s ambitious plans show no signs of slowing in 2021 and beyond; having recently acquired the sales, marketing and distribution rights for the Hall & Woodhouse owned Rio brand, we are also celebrating our 20th birthday, and we very much look forward to thanking all our partners and customers who have supported Boost’s journey thus far.