“Every day at CPM we help our clients to create connections that inspire and influence human behaviour, ultimately driving sales. Our expertise and services allow us to execute physical and digital campaigns, supporting clients at every stage of the customer journey.
In the convenience channel, our clients benefit from both physical sales teams and retailer rewards app; *shopt.
*shopt was launched in 2018, designed to connect brands and retailers in an easy and effective way. Retailers told us they wanted one source for deals and content from all brands across the main convenience categories – at a time that was convenient for them. Brands needed the most cost effective solution to engage with this channel – so we built *shopt!
Brands use the app to engage with and incentivise convenience retailers; showcasing NPD, category advice and brand news. Retailers claim cash rewards for growing their range of brand products, and use the app to find out about the best-selling products and category advice.
2 years after launch, *shopt has more than 20,000 retailer users and showcases world class brands. It delivers new distribution points for as little as £4, delivering an ROI of up to 15 to 1 for our clients!”