British American Tobacco is a leading consumer goods company, with nicotine and tobacco brands sold around the globe. BAT employs over 55,000 people, partners with over 90,000 farmers and has factories in 48 countries, with offices in even more.
We have a clear vision of transformation that aims to offer adult consumers a broad range of outstanding products, including our increasing range of alternative nicotine products. In the UK, these include vaping products under our flagship brand Vype, as well as our oral nicotine products. We are committed to this journey of transformation and are proud to be driving the category forward through our investment in technology and science.